Keep track of your profitability- Session 1: Calculating profitabilityKeep track of your profitability

Seminar in English –
Experience shows that gaining a clear understanding of customers’ true impact on a company’s profitability can be
challenging without precise calculations. In this session, we will present a case within the manufacturing industry where
customer profitability initially seems satisfactory, but a deeper analysis uncovers a completely different and more
transparent picture of their actual contribution. With just a few simple adjustments, it often becomes clear that
profitability can vary significantly from the initial assessment. We will introduce a structured method for accurately
calculating profitability per customer and highlight common pitfalls in the calculation process.