The Nordic region's leading show for polymer materials

Malmömässan: 7- 8 may 2025

Meet our experts from the industry

We work closely with our Advisory Board to ensure that the fair goes in the direction demanded by the industry. They are all strong representatives of the plastics and rubber industry and help us to ensure that the fair becomes a most advantageous meeting place that maintains the right quality for both exhibitors and visitors. Let’s get to know each of them below.

Lennart Johansson


Co-ordinator Swedish Plastics Industry Association (SPIF)

Lennart Johannson has a PhD in Chemical Technology with a focus on plastics. He has worked as a Senior Scientist at ABB Corporate Research and Senior Development Scientist at Orica. The various activities he has engaged in have resulted in both new patent inventions and three published books. He has an extensive experience of presenting scientific articles at international conferences and has served on the boards of the Society of Plastics Engineers (SPE), the Scandinavian Society of Electron Microscopy (SCANDEM) and the Swedish Plastics Industry Association (SPIF). He currently conducts plastic education in eight different countries around the world.

“I hope to add experience as an industry manager for SPIF and as a responsible exhibitor at various fairs”.

Thomas Drustrup


Managing Director at The Danish Plastics Federation

Currently Thomas works as a managing director of the Danish plastics industry and his primary tasks are to ensure that they have a strong and efficient organization that can act in both the Danish and international markets. To top it all off, Drustrup has an M.Sc. with a focus on organization and management and a degree in business administration (CBA) from AVT Business School in Copenhagen.

Kristin Gidenmark Olofsson

Kristin Geidenmark

Specialist, IVL, Swedish Environment Institute

Kristin has a long career in polymer-related industries. Rubber, plastic, textiles and many other combinations of all of these are something she has been doing for many years. Her previous employers have included Trelleborg, Ansell and Nolato. Today she works at Trioplast.

“For the past 20 years, my focus has been on development, but I have also worked in various functions such as production manager, product manager and KAM. Much of my work has taken place globally, including starting up the production of coated fabrics in Shanghai and founding the Development Center for Protective Products in Xiamen, China, to name a few”.

Of all her roles Kristin has had over the years, the one she is doing on right now are the most challenging.

“In the plastics industry, it is important to relate to changes in the world around us that are more political than scientific, but at the same time be at the forefront of development.”

Vesa Kähä


CEO of the Finnish Plastics Industries Federation

Vesa Kärhä is the CEO of the Finnish Plastics Industries Federation. Since the start of his career (early 1980s), he has worked in the recycling of plastics and environmental issues.

Ole Jan Myhre

Ole Jan

Marketing Manager at Norner AS

Ole Jan Myhre has his background from Statoil and Borealis where he started his career 1986-2007. During this time, he was assigned arole in product development, technical customer service, application development and marketing. He was particularly involved in flexible packaging and development of Brush technology and products. Ole Jan has been marketing manager and consultant at Norner since 2007, which provides industrial R&D services based in its advanced plastics technology center in Norway. He looks forward in helping to promote materials technology, innovation and sustainability at the Plastics Technology Fair through his own expertise and network in the industry.

Joacim Weideshem


Managing Director at Polymercentrum

Since 2008, Joakim has worked in the plastics industry as Site Manager, HR Manager and Production Manager in the manufacturing plastics industry. He now works as CEO of Polymercentrum, an industry organization with almost 100 member companies. The task of the Polymer Center is to help the industry and ensure that education and education materials for competence development in the plastics industry are available. Today, they run a school for standers and operators as well as several courses to take part in. Furthermore, they have also started training for tool makers and polymer engineers at the polytechnic.

Joakim’s expertise is to see the needs and to find opportunities and to challenge to go to new ways and achieve the desired result.

Annika Boss



As responsible for both Testbädden Material recycling of plastic and the network for plastic recycling at RISE; As well as project managers and researchers in the field of polymeric materials, Annika Boss fits into our Advisory Board like a glove. Today, she leads projects in sustainability and recycling of plastics, for example in the construction sector and the automotive industry.

Stina Delin


JIJ Plast

With an extensive experience and many years in the industry, Stina Delin is today the CEO of the family company JIJ Plast. JIJ plast works both as a subcontractor to industrial companies in a variety of industries but also with its own products, mainly aimed at the construction industry. She is basically an economist and polymer technician with a penchant for color and shape. That is why product development is very close to her heart. In addition to her role as CEO, she has also been on the board of SPIF, the Swedish Plastics Industry Association for 16 years.

“My way of working has led me to develop experience and knowledge in a broad rather than deep perspective. I contribute with the breadth I have! It will be fun to participate”.

Lars Petrén


BU Manager, Bayer Group & Chairman of SGF

Lars Petrén works with technical development and has a commercial responsibility for Arlanxeo, the world’s largest manufacturer of synthetic elastomers. In addition, he is chairman of SGF (Swedish Rubber Technical Association), delegate in IRC and IRCO technical committee. Previously, Petrén was also a polymer specialist at Volvo Powertrain.

Mattias Kristiansson


Marketing Director PLM Group

With 15 years of experience as a technology editor and in recent years as editor-in-chief of the 3d printer site, Mattias Kristiansson is a very good resource in our Advisory Board. Since the turn of the year, he has been working as marketing manager at 3DVerkstan, which helps companies in industries such as architecture, manufacturing, product development, maintenance and medical technology to get started with additive manufacturing technology and 3D training.

Per-Stefan Gersbro

Per Stefan

Managing Director,at Paccedo

Per-Stefan has more than 30 years of experience from the packaging industry and has held several prominent positions in international packaging companies and organizations in Belgium, England, Switzerland and Sweden. He was the initiator of Packbridge, where he also worked there as a CEO for 5 years. Today he is active as a consultant, where his broad network provides excellent conditions for and among other things, an established conference business, with 10-15 seminars and conferences per year. In these contexts, he is responsible for project management, programs and moderation in panel discussions in a wide range of areas, such as sustainability, materials, automation, design and trends.

“I hope to be able to add new thoughts and ideas to the steering group, including how Plastteknik can address one of the hottest and most pressing plastic issues, namely plastic use in the packaging area.”

Andreas Bladh


Marketing / Sales at Quiptec AB

Andreas began his career in the plastics industry in 2004 as a technician. Since then, he has extensive experience in sales and marketing at Animex Plast AB, which was an agent for machinery and peripherals. Since 2008, Andreas runs the company Quiptec AB together with his father with the main focus on marketing and sales. Quiptec AB is the general agent for most agencies in Sweden and Norway in the plastics and rubber industry.

Andreas has been on the steering group for the plastic machine group since 2017. Otherwise Andreas is a true plastic friend who likes to drive and start discussions about plastic as he sees the advantages of this material where many others see disadvantages.

Martin Strååt


VD at Novoplast

Martin has a background as a researcher in plastic processing. In 2015, he was one of the founders behind Novoplast, a plastic recycling company that helps its customers to use more recycled materials in their products.

“I have always liked the connections between technology development and business development.”

Henrik Oxfall



Henrik has an extensive experience from from Chalmers and RISE IVF’s research and development work in plastics and polymeric materials, where the main focus has been on processing, characterization and recycling.

“In my current role, as responsible for plastics processing issues at the industry organization IKEM – Innovations – and the chemical industries in Sweden, I have a close contact with our member companies on the plastics side and hope to represent the plastics industry in a good way.”

Hans Fridsam


President, Nordic Bioplastics Association

Hans Friedsam is chairman of the Nordic Bioplastics Association with 46 member companies and has 40 years in the trade press/media and the event industry. During these years, he has started and run industry magazines, arranged trade fairs, major events and conferences and started industry organizations. Chairman of SGF (Swedish Rubber Technology Association) Delegate in IRC and IRCO technical committee.

Cleas Torkelsson, IMCD


Business Unit Manager at IMCD

Claes Torkelsson has not only 25 years of experience in the chemical industry but also has an experience of working in plast industry from last 20 years, mainly in Styrenics. He has previously worked for BASF, which is a leading producer in the chemical industry, and for Styrolution, which is one of the largest players in styrene-based plastics.

Since 2016, he has also worked as a Business Unit Manager at IMCD with Nordic responsibility.

Niklas SPIF


Fristads Plast

Mirja_neliö svartvit


Managing Director
Plastics Association FI

Mirja is the Managing Director of the Finnish Plastics Association since October 2022. She has a wide experience in leadership and quality management in many industry sectors, also from plastics and especially injection molding.

“I personally think that plastics are just a brilliant material with usage possibilities in multipurpose needs.  As we know, the circular economy in plastics is just starting to grow as a significant sector of industry and will affect in reducing CO2 emissions only in a positive way”.

Anne lavere opløsning

Ristorp Kraufeldt

PlastForum Danmark

Anne Kraufeldt is a trained journalist and editor at the Danish B2B media PlastForum ( and the magazine PlastForum.

These media are owned by the Danish media house Nordic Media, who also publish the Swedish and Norwegian PlastForum.

The niche media PlastForum follows the Danish plastic producing and processing industry closely and is an official media partner to Plastteknik Nordic 2023.

Helena Crivei

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